01COPYWRITING / CASE STUDY
Crowded Sleep
A study of collective identity, human behaviour, and the language of rest.
Copywriting case studyPractice domains / 01—09
01Branding/
02UI/
03UX/
04Service Design/
05Posters/
06Web Design/
07Wireframing & Layout/
08Value Proposition (Craft)/
09Design Coherence/
Design as a practice · Nairobi, KE
Make sense.
Make things.
An independent design practice exploring how people connect with products, tools, and the worlds built around them.
Read the philosophyIDENTITY / DIGITAL / SYSTEMSSELECTED WORK — 2024–2026
01 / Selected work
Projects & explorations
A growing collection of brand worlds, useful tools, and digital experiences.
02TOOL / DIGITAL
Colour Gamut
A practical colour tool for extracting palettes, isolating a gamut, and naming combinations.
Tool development and design03BRAND / WORLD-BUILDING
AKW — Akankwan
A sparkling-water identity shaped around flavour, material, and a refreshing product world.
Brand and product world-building04STUDIO / DIGITAL
BRICK
A working model for identity, experience, systems, expansion, and speculative media.
Studio and web presence05STUDIO / DIGITAL
Karat
A considered studio presence built around method, visual rhythm, and deliberate restraint.
Studio and web presence06MINIMAL LANDING PAGE
Donierco
A minimal landing-page project focused on clarity, considered spacing, and a direct digital introduction.
View landing page02 / Point of view
How things work is not always why they work.
I work between design and the conditions that give design meaning. A mark, interface, product, or tool is never just a form: it is a way for people to recognise something, use it, and attach meaning to it.
The practice moves across brand identity, world-building, digital experiences, and small tools. The common thread is curiosity about the relationship between people and the modes they use to meet their needs.
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